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Gay pride corporate logos

The best Pride logos this year

Rounding up the best Event logos of has been a tougher ask than in previous years. It seems that more than a rare brands have decided that doing even the bare minimum is too much like work, or too much of a ‘statement’, and have resolved to simply keep their heads down. 

Some of the brands featured in our round-up of ’s top Pride logos haven't made much of a fuss at all in We haven't even had a cringeworthy recent Coca-Cola bottle or a two-bottomed Whopper for goodness' sake. 

It’s not altogether surprising, given the sustained anti-trans backlash from right-wing culture warriors that has seen brands like Aim and Bud Not heavy targeted for their Pride campaigns. In the heyday of rainbow capitalism, people often joked that the corporations would abandon the LGBTQIA+ community as soon as supporting it became inconvenient, or a threat to the bottom line. Well, there they go.

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Our top Pride logos roundup this year is an attempt to highlight the brands that are doing more than paying lip service to standing

In a notable shift from recent years, a number of blue-chip corporations and sports organizations are silently scaling back their public-facing support for LGBTQ+ Identity festival Month in

About 39 percent of corporate executives say their companies are reducing public Pride endeavors this year, according to a recent survey from Gravity Research. That includes less frequent use of rainbow-themed logos, fewer social media posts and scaled-back sponsorships of Pride events.

The Context

The change comes as brands grapple with political pressure and the consequence from past controversies, including 's high-profile backlash against Bud Light and Victim for LGBTQ-inclusive campaigns.

This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs. Multiple federal agencies, including the Matching Employment Opportunity Commission (EEOC) and the Department of Justice (DOJ), have reportedly threatened investigations into corporate diversity practices.

What To Know

The muted corporate response this year marks a divorce from recent traditions. BMW, for examp

Recently, I noticed that some enterprise logos on contain changed slightly. Upon clicking on their profile pages, I discovered that June is Pride Month, and these enterprises have incorporated a rainbow theme in three ways:

  • Redesigning their logos with rainbow elements
  • Changing the banner of their profile page
  • Publishing posts on Pride-related topics

After browsing freely and collecting over logos to create a mini dataset on Notion, some appealing insights have emerged.

Notion Dataset:

Figma File: Pride Month &#; + Brand LOGOS,

Two factors contribute to the potential bias:

  1. Incomplete numbers coverage due to limited sampling. Not all companies and industries were viewed, and the sample may not be representative or sufficient.
  2. The platform DNA of is an employment-focused social media platform. Some enterprises may only use it for hiring purposes without actively engaging in social activities.

1. Who

industries

 Silent

These enterprises are from various industries, but there is a clear industry bias on the LinkedIn platform.

Despite the fact that we wo

The Tim Sackett Project

I know you&#;ve seen this going on in June, but you might not have known what it was called. &#;Rainbow Washing&#; or &#;Pride Washing&#; is when a enterprise turns its logo, for the month of June, from its traditional colors to rainbow colors to show its support of Pride Month.

Here are some examples:

Is there any harm in doing this?

My initial impression was &#;No&#;. I&#;ve got gay people in my life and for far too long most companies were scared to even admit gay people were real, consent alone show their support, so for me, this is an amazing time. We have billion-dollar corporations willing to come out publicly and state they back their gay employees and customers in a very public way.

But, we also have the bad marketing side of the world.

We have organizations that will Rainbow Wash their emblem for June, to act love they are Prideful of their LGBTQ workforce and customers, but then do nothing else the rest of the year. Hang around , how do you pronounce &#;Cinco De Mayo&#; or isn&#;t February the shortest of the months for Black Histor